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2016–2023: Debut with Blackpink and Lalisa

Main article: Blackpink

In August 2016, Lisa debuted as one of four members of South Korean girl group Blackpink, the first non-ethnically Korean artist under the label.^[19][5] The group’s debut single album Square One featured lead singles “Whistle”, which topped all South Korean charts upon debut, and “Boombayah”.^[20] In 2018, Blackpink signed with Interscope Records in a global partnership with YG Entertainment.^[21]

Lisa became a permanent cast member on the Korea Army Academy edition of the MBC military variety program Real Man 300 from September 21, 2018, onward. Her first role on a television program since her debut,^[22] it earned her the unofficial Character of the Year award at the 2018 MBC Entertainment Awards.^[23] On November 5, 2018, Lisa unveiled her YouTube channel, Lilifilm Official, focusing on travelling, lifestyle, and dance.^[24][25] As of July 2019, she has over 1.3 million subscribers and received a YouTube Gold Play Button.^[26] One of her dance performance videos went viral in 2020 as a result of a meme derived from the video; celebrities such as Dolly Parton, Stephen Colbert, James Corden, Luke Evans, and Lil Nas X participated in the trend.^[27] In March 2020, Lisa served as the dance mentor on iQIYI’s Chinese girl group survival program Youth With You Season 2.^[28] In February 2021, she returned as dance mentor in the show’s third season for boy groups.^[29]

On April 19, 2021, YG Entertainment revealed to The Korea Herald that Lisa would be the third member of Blackpink to debut as a soloist, with the official schedule to be announced later.^[30] On July 12, through Star News, the label revealed that filming for her music video was underway.^[31] Lisa’s debut single album Lalisa and its lead single of the same name were released on September 10, 2021.^[32][33] The music video for “Lalisa” became the most-viewed video by a soloist in 24 hours with 73.6 million views, breaking the record held by Taylor Swift’s “Me!” featuring Brendon Urie, for which she earned two Guinness World Records.^[34][35] The song debuted at number 84 on the US Billboard Hot 100 and at number two on the Billboard Global 200, becoming Lisa’s first top-ten song on the latter.^[36] The album sold 736,221 copies in South Korea in its first week, setting the record for the highest first-week sales among female artists domestically and making Lisa the first female soloist to surpass the 500,000-copy mark in one week.^[37]

The album’s B-side track “Money” received an exclusive dance performance video that was released to YouTube on September 24.^[38] The song witnessed a surge in popularity after it became viral on social media, and began to rise in the international charts.^[39] As a result, Interscope Records sent the song to US contemporary hit radio on November 9, 2021, as the album’s second single.^[40] The single peaked at number ten on the Billboard Global 200, becoming Lisa’s second top-ten hit after “Lalisa”.^[41] In the US, it peaked on the Billboard Hot 100 at number 90, earning Lisa her second career solo entry, and became the first song by a female K-pop soloist to chart for multiple weeks on the chart.^[42][43] “Money” peaked at number 46 on the UK Singles Chart and charted for eight weeks, becoming the longest-charting female K-pop soloist song in the country as well.^[44]

Lisa collaborated with French record producer DJ Snake, Puerto Rican singer Ozuna, and American rapper Megan Thee Stallion on the moombahton and Latin trap song “SG”. The single was released on October 22, 2021, and featured songwriting and composition credits by Lisa.^[45] A music video starring the four artists in Miami was directed by Colin Tilley and released simultaneously with the single.^[46] The song peaked at number 19 on the Billboard Global 200.^[47] In the US, it peaked at number two on the Bubbling Under Hot 100 and became Lisa’s first number-one song on the Latin Airplay chart.^[48] On August 28, 2022, Lisa won the MTV Video Music Award for Best K-Pop for “Lalisa” and became the first K-pop solo artist to win an MTV Video Music Award.^[49] On November 13, she won the MTV Europe Music Award for Best K-Pop and became the first solo K-pop artist in history to win an MTV Europe Music Award as well.^[50] Lisa was awarded two Guinness World Records in 2023 for the achievements, in addition to a third for becoming the most followed K-pop artist on Instagram.^[51]

Lisa featured on BigBang member Taeyang’s song “Shoong!”, an album track from his second extended play Down to Earth, which was released on April 25, 2023.^[52] She also appeared in the song’s performance video, in which Taeyang and Lisa performed the song’s choreography together.^[53] Lisa was awarded two further Guinness World Records in May for the fastest solo female K-pop artist to reach 1 billion streams and the first album by a solo K-pop artist to reach 1 billion streams on Spotify with Lalisa. With this, she became the K-pop soloist with the most Guinness World Records in history, winning seven as compared to former record-holder Psy’s five.^[54]

In September 2023, Lisa headlined five performances for the Parisian cabaret Crazy Horse. She performed several solo scenes and appeared with the troupe for original numbers from the cabaret’s repertoire, including “But I Am a Good Girl” and “Crisis? What Crisis?”^[55] The same month, she earned her eighth Guinness World Record for the first K-pop track by a solo artist to reach 1 billion streams on Spotify with “Money”.^[56] To celebrate the achievement, Lisa appeared on the fourth episode of Spotify’s Billions Club series on November 15, in which she received a plate-shaped plaque in Paris and cooked a Thai dish for the plate.^[57]